A new player is coming to The Strip on Broad Street.
After the closing of the Easy Street Cantina at the end of 2022, Georgetown Events, the parent company of Millie's restaurant in Madaket, announced that it had signed a lease to bring a new restaurant concept to the location. This week, Georgetown Events owner Bo Blair shared a preview of what's in store for the The Strip: a new restaurant called "Surfside."
Slated to open in May of 2023, the Surfside restaurant will be modeled after Georgetown Events' other Surfside restaurant located in Washington D.C., albeit with slightly different fare.
Blair told the Current that Surfside will be open seven days per week, offering "fast casual" breakfast, lunch, dinner and late night options. They will also seek a liquor license to offer beer and mixed cocktails until 10 p.m. The operation will be open seven months per year, and will have Baja-style and coastal food offerings, including seafood and salads.
"We love that location for being able to do food all day and all night," Blair said. "We're going to have a cool breakfast, and great late-night items and an awesome lunch and dinner menu. It will be fast, healthy options, a lot of seafood and salads. I would call it coastal from around the world."
Entrees will range between $15 and $25, Blair said.
"In general, we want to be able to feed people quickly and with really high quality food," he added.
Meanwhile, Georgetown Events has also secured the lease for the former Lola Burger spot at the Milestone Rotary. While a new restaurant concept for that location will have to wait until the spring of 2024, Blair said it was Georgetown Events' intention to operate the Millie's food truck at that location this summer. It's not yet clear if there will be utilization of the outdoor seating at the former Lola Burger.
Blair and Georgetown Events have been attempting to expand their footprint on Nantucket for several years now. After attempting to bid on the Jetties Beach concession in 2021 (ultimately losing out to the existing license holder, Sandbar), Blair and his team managed to secure not one, but two new locations.
That will require Georgetown Events to go out into the market to acquire staff housing, an effort which Blair said is going to be challenging, and expensive.
"It's incredibly difficult to operate on the island, as everyone knows, so we’re searching for an employee house that will cost somewhere around $2 million. which is completely insane," he said. "We definitely have wanted to expand, we love this spot. And with both spaces, we can more justify obtaining an employee house."